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Life before Facebook is a pretty distant memory for most of us. It’s changed the way we stay in touch, share photos, make new friends, shop, and more. And even though all aspiring college entrepreneurs can鈥檛 become the next Mark Zuckerburg, somewhere out there a college student is surely busy creating the Next Big Thing.

Fear of Failure: Don鈥檛 be Afraid

First things first. Whether it鈥檚 walking up to a hot girl and asking her out on a date or starting your own business, it鈥檚 the fear of failure that keeps most people from taking risks. For some reason, letting opportunities that we鈥檙e honestly interested in pass us by seems like a better idea than giving it a shot and missing.

The abundance of motivational quotes on the Internet about this very issue is a good indicator that it must be a common problem.

• 鈥淚t is hard to fail, but it is worse never to have tried to succeed.鈥� 鈥揟heodore Roosevelt.
• 鈥淭he greatest mistake you can make in life is to continually be afraid you will make one.鈥� 鈥揈lbert Hubbard.
• 鈥淲hat would life be if we had no courage to attempt anything?鈥� 鈥揤incent van Gogh

Well, you get the drift.

Many recent college grads, even those with impressive track records and plenty of great ideas, are struggling to find work. Some are resorting to part-time gigs waiting tables or running cash registers, but others are taking a different approach and starting their own businesses. Far too many others are holding back because they鈥檙e afraid of failing.

Advice for Starting Your Own Business

If you have a business idea, there鈥檚 no rule book that says you must wait until after graduation to get started. In fact, being college actually puts a wealth of resources right your fingertips鈥� things that you won鈥檛 have easy access to once you鈥檝e graduated. These include state-of-the-art computer labs and pricy software that you may not own; professors and advisors to consult for advice; and other students who are usually willing to work for fairly low wages.

So whether you have an idea for a product that could transform the world or if you鈥檙e really good at something that others would be willing to pay you to do鈥攃reating websites, designing logos, writing, cooking, whatever鈥攖here鈥檚 a good chance you could turn your idea into a money-making reality.

Keep in mind that services are generally easier to work with during college than products, which require research and development, not to mention manufacturing, but here are 8 steps to get you going:

1. State your idea. 鈥淪tart a business鈥� is a pretty broad idea. 鈥淪tart an online matchmaking site鈥� or 鈥淪ell T-shirts with custom slogans鈥� is a bit more descriptive. Write out your idea so that anyone who reads it will understand what you鈥檙e trying to do.

2. Choose a niche. This means you will want to narrow your idea down. 鈥淪tart an online matchmaking site for college students鈥� is more definitive. So is 鈥淪ell T-shirts to youth sports teams.鈥�

3. Check out your competition. Google your idea and see if someone else is already putting it into action. If so, is it successful? Can you improve it by making it easier to use or cheaper? If your idea is a service, is it regional? Would you bringing something new to your area?

4. Ask others to evaluate your idea. If your idea doesn鈥檛 already exist, figure out why. If it鈥檚 not in high demand鈥攎ost college students already turn to friends and Facebook for dating opportunities鈥攊t may not be as great of an idea as you think it is. Ask around and find out what your friends, roommates, classmates, and professors think. Some entrepreneurs are paranoid that someone will steal their great idea, so you may want to ask people that you trust.

5. Find a mentor. One common trend among successful people is their use of A mentor can listen to your concerns, answer your questions, offer advice, help you solve problems, and save you plenty of headaches鈥攊n confidence without the risk of embarrassment. Many students are fortunate enough to have talented professors or department heads that are willing to act as mentors. Others turn to local professionals.

6. Figure out a plan. Once you鈥檝e determined that your idea is a good one, figure out exactly what you鈥檙e doing to do with it. If you are the best writer and savviest social media guru that you know, there鈥檚 a good chance you could help other people write their resumes and promote themselves online during a job search. How exactly are you going to 鈥渟ell鈥� that service?

7. Research. The entire goal of starting your own business is making a profit. You already know that you won鈥檛 turn into an instant millionaire overnight just because you have a business plan in mind, but do you have any clue how much you could sell your services for? Research what competitors charge. You might not be able to charge the same amount from the get-go because your company is new and you need to build a client base.

8. Pick your price. Calculate the bare minimum that you could charge and make a profit. If you鈥檙e going to be selling a service, how much is your own time worth? Think of it this way鈥攚ould you baby-sit for $10 an hour even though you鈥檇 rather have $12, but say 鈥淣o thanks!鈥� if you were only offered $8? If you鈥檙e going to sell T-shirts, you need to take into account the cost of acquiring the necessary materials as well as your own time involved.

Think to the Future

These are just a few suggestions to get you going. If you鈥檙e serious about the entire endeavor, you鈥檒l also have to name your company and register your business with the state, open a business checking account and a way to accept payments, launch a website, create a logo, get business cards 鈥� the list goes on, which is which is why finding a mentor is so critical.

It will seem difficult now, but always remember that anything worthwhile does take effort. Just imagine how you鈥檒l feel ten years down the road when your friends wish they were in your shoes. And while you鈥檙e at it, ask yourself how you鈥檇 feel if you 诲颈诲苍鈥檛 try now 鈥� what if one day, you saw your idea out there making millions and you had nothing to do with it?

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Posted on 21 Oct

Melissa Rhone earned her Bachelor of Music in Education from the University of Tampa. She resides in the Tampa Bay area and enjoys writing about college, pop culture, and epilepsy awareness.